A full rebuild of structure and design
A new site built around the firm's current services and client focus, not a light edit of the old one.
Service
When an accounting firm website actually needs a redesign
An accounting firm website needs a redesign when it is actively costing the firm business: it looks dated enough to raise doubt, it loads slowly on a phone, it cannot be updated without calling a developer, or it simply does not say what the firm actually does anymore. A redesign is a deliberate rebuild of the site's design and structure that preserves what already works, mainly URLs and existing search rankings, while replacing everything that does not.
- Plans
- $137 a month
- Build fee
- $797, after launch
- Live in
- 7 days
- Revisions
- 5 a month
- Domain and hosting
- Included
Fit
Who a redesign fits
A redesign fits a firm whose site no longer describes the practice it has become. The usual trigger is structural: services added over the years that were never given their own pages, an about page naming people who have left, or a site that needs an outside contractor every time a phone number changes. A firm whose content is accurate and only looks dated is often better served by a smaller update.
- A firm whose service list has grown past the structure the original site was built around
- A firm that already ranks for something and cannot afford to reset that in a rebuild
- A practice that needs outside help every time a phone number, a person or a price changes
- A firm carrying pages that describe work it no longer takes on
- A firm that only wants new colors and fonts applied to its existing platform
- A firm that cannot get access to its current site, hosting or analytics to run the audit
- A firm unwilling to retire pages that no longer reflect what the practice does
01
The signs worth acting on
The signs worth acting on are usually visible without any technical analysis: the site looks visibly older than the firm's current brand, it is slow enough on a phone that a visitor notices the wait, updating a single line of text requires calling someone, or the services listed no longer match what the firm actually offers. Any one of these alone might be tolerable; two or three together usually mean the site is quietly working against new business rather than for it, and the cost of that is invisible because a lost visitor never explains why they left.
- The site visibly looks older than the firm's current brand
- Pages load slowly enough that a visitor notices the wait
- A simple content change requires calling a developer
- The services listed no longer match what the firm actually offers
02
What gets preserved through a redesign
What gets preserved through a redesign is anything the old site already earned: existing page URLs, the search rankings tied to them, and any content that is genuinely accurate and worth keeping. A redesign done carelessly changes URLs without redirects and quietly resets years of accumulated search visibility, which is the single most common way a redesign backfires. A redesign done correctly maps every old URL to its new equivalent before launch, so a search engine and a returning visitor both land on a working page instead of an error.
03
What gets rebuilt instead of carried forward
What gets rebuilt instead of carried forward is usually the site's structure, its visual design, and any content that was written for a version of the firm that no longer exists. A firm that has added services, dropped others, or shifted its client focus since the old site launched needs its service pages rebuilt around the current reality, not lightly edited copies of outdated ones. The visual design gets rebuilt too, since a redesign that only changes colors while keeping the old structure rarely fixes the underlying problem that prompted the redesign in the first place.
04
How the migration actually happens
The migration happens as a mapped, tested handoff: every URL on the old site gets a documented redirect to its equivalent on the new one, the new site is built and reviewed before the switch, and the domain points to the new site only once that mapping is confirmed complete. This sequencing keeps the site online throughout and avoids the gap where an old page disappears before its replacement is ready, which is when both visitors and search rankings take the hit that a redesign is supposed to avoid. Nothing about this sequence is rushed, since a missed step here is expensive to undo later.
Deliverables
What you get
A documented URL redirect map
Every existing page mapped to its new equivalent so rankings and bookmarked links keep working after launch.
An audit of the current site before rebuilding
A review of what to keep, what to cut, and what no longer matches the firm's actual services.
Service pages rewritten for the firm as it exists today
Content rebuilt around current services and industries, not carried forward from an outdated version of the firm.
A launch sequence with no downtime
The new site goes live only once the redirect map is tested, so the switch happens without an outage.
Rankings protected through the switch
Correct redirects mean existing search visibility carries into the new site instead of resetting to zero.
Scope
In scope, and explicitly out
The second list is the one that saves everybody a difficult call in week three.
IN Included in this service
- An audit of every existing page, with a keep, rebuild or retire decision recorded for each one
- A new page structure drawn from the firm's current services and client industries rather than its old ones
- A redirect from every old URL to its new equivalent, mapped and tested before the domain switches
- A full rebuild of the pages worth keeping, with accurate content carried forward rather than discarded
- A verification pass across key pages and redirects after launch, checked against real visits
- The same managed hosting, SSL, content network and 90+ PageSpeed target as a new build
OUT Not included
- Recovery of content from a platform we cannot access or export, which has to come from the firm
- Maintenance of the old platform after cutover, since the old site is retired rather than kept in parallel
- Rewriting the firm's engagement letters or client agreements, as the legal pages we provide cover the website itself
- Bookkeeping, payroll or tax work, and nothing rebuilt here is accounting, audit or tax advice
- Paid advertising or ad account management during or after the redesign
Timing
How a redesign runs without a gap
The old site stays live for the whole project and the new one is only pointed at the domain when the redirect map has been tested. The launch window is the same as a fresh build: 7 days on Intake, 10 on Reconciliation and 15 on Filed.
- Day 1Every existing URL is inventoried and the firm confirms which services and people the practice offers today.
- Days 2 to 3Each page gets a keep, rebuild or retire decision, and the redirect map is drafted from that decision list.
- Days 3 to 6The new structure is built against current services while the old site stays live and untouched.
- Launch dayThe redirect map is tested, then the domain moves to the new site on day 7, 10 or 15.
- Every week after launchA verification pass runs first, then the site keeps growing as the practice changes, with updates back in 2 to 5 working days.
Cost
What moves the price on a redesign
A redesign carries the same figures as a new build, starting at $137 a month with a $797 one-time build fee invoiced after launch. The size of the existing site does not change those figures, but it does change which launch window is realistic and how much of the first month goes into the audit.
| Factor | What it changes |
|---|---|
| Number of existing URLs | Every live URL needs a mapped destination, so a site with years of pages takes longer to audit and map than a small one. |
| How much content survives the audit | Accurate content carries forward quickly, while pages describing work the firm no longer does have to be replaced rather than moved. |
| Whether the old site can be exported | A platform that lets its content be read and exported keeps the audit short, while a locked platform means rebuilding content by hand. |
| Which tier the rebuilt site runs on | The AI Engine sits on Reconciliation and up and the Content Engine on Filed, which is the choice that sets the monthly figure. |
| How much changes after the rebuild | Each month includes 5 revisions, and a firm still settling its service list spends those on structure instead of on detail. |
What firms report
What firms say about this kind of work
We reviewed the draft on phones rather than a big screen, deliberately. Key information comes first and the contact option is clearly labeled. It is far more practical than the old page when we share it with a caller.
Alice Tredwell, Engagement coordinatorContractor and CIS bookkeeping practice, Fort Wayne, Indiana Got Mobile navigation and page layout for outsourced finance support
The old outsourced finance support PDF made sense on a printer and nowhere else. Each section has its own link, so answering a question no longer means attaching the whole file. The print-friendly version remains, but it is no longer the only option.
Walid Sabbagh, Client care supervisorCreative agency bookkeeping firm, Springfield, Missouri Got Structured reference pages for outsourced finance support
Case studies
The same work, written up by the client
Real engagements, anonymized by business type and region. Each one covers the starting point, what was built and what changed.
Questions about accounting firm website redesign
01Will a redesign hurt my existing search rankings?
It will not, as long as the redesign includes a documented redirect from every old URL to its new equivalent. The rankings a page has already earned are attached to that page continuing to exist somewhere; the redirect is what carries that value into the new site instead of resetting it.
02How do I know if my site needs a redesign versus a smaller update?
A smaller update fits when the content is accurate but the visuals feel dated. A full redesign fits when the structure itself no longer matches the firm's current services, the site is slow, or making basic changes requires outside help every time.
03Will the site go offline during the redesign?
No. The new site is built and reviewed first, and the domain only points to it once the redirect mapping is tested and confirmed, so there is no gap where the old site is down and the new one is not ready.
04Do I lose my existing content in a redesign?
Only the content that no longer reflects the firm gets replaced. Anything accurate and worth keeping carries forward, and the redesign is a chance to rebuild what is outdated rather than a wholesale discard of everything that already exists on the current site.
05How long does an accounting firm website redesign take?
Timelines depend on the plan and how much of the existing site needs to be audited and rebuilt. The launch schedule for each plan is on the pricing page, and the redirect mapping is completed before that launch date, not after.
06How do you decide which pages to keep and which to retire?
By what the page does today, not by how long it has existed. A page that still describes a service the firm sells gets rebuilt, a page that attracts visits but describes retired work gets replaced at the same URL, and a page that does neither is retired with a redirect to the nearest relevant page.
07Can the firm keep publishing while the redesign is being built?
Yes. The existing site stays live and editable by whoever maintains it until the day the domain switches, so nothing has to be frozen. Anything published during the project is included in the redirect map before cutover rather than being missed.
08Does a redesign change our domain name?
No. A redesign keeps the firm on the same domain, which is what lets the redirect map carry the existing search value forward. A domain change is a separate decision, and it is one worth avoiding unless the firm is genuinely rebranding.
Adjacent
Related services
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Filed
See it built for your firm.
A live walk-through of the site you would get, in about 30 minutes. Plans from $137 a month, the $797 build fee invoiced only after launch.