Case 15 / Launch and upkeep
Keeping old outsourced finance support links alive after a rebuild
Farm accounts and bookkeeping practice in Manchester, New Hampshire, 13 staff. Built in 20 working days after content approval, including staff review and handover. The full account below is the client's own.
- Client
- Farm accounts and bookkeeping practice
- Region
- Manchester, New Hampshire
- Size
- 13 staff; one locally managed operation
- Build time
- 20 working days
- Focus
- Launch and upkeep
- Plan
- Every plan
- Received
- Reconciled
- Built
- Filed
The engagement
How the build ran, start to finish
In the client's own account: the starting point, the thing that kept getting in the way, and what was built to fix it.
Where they started
The outsourced finance support pages were linked from places nobody fully remembered: email signatures, print, partner listings. The redesign threatened every one of those links.
What was getting in the way
When it comes to outsourced finance support, the business faced a choice between keeping a structure that no longer fit and breaking links it could not count.
What we built
Every legacy address was inventoried and paired with an appropriate destination, and the redirects were tested before go-live. The replacement reference page presents service responsibilities and the monthly reporting process under navigation labels that reflect the new structure.
Features used
The pieces that did the work
What the client lists as delivered, and where the same work sits in the package every firm receives.
- 01 URL inventory
- 02 Redirect map
- 03 Internal link updates
- 04 Missing-page checks
- 05 Launch review
Filed
What changed
With outsourced finance support, old links resolve to relevant current pages rather than errors. The scope protects continuity of access and makes no claim about search positions.
20 working days after content approval, including staff review and handover.
We had sent the old outsourced finance support link to a great many people over the years. Checking where it would land mattered as much to me as approving the new design.
Questions about case 15
01How long did the farm accounts and bookkeeping practice build take?
20 working days after content approval, including staff review and handover, as the client measured it.
02What exactly was built?
Every legacy address was inventoried and paired with an appropriate destination, and the redirects were tested before go-live. The replacement reference page presents service responsibilities and the monthly reporting process under navigation labels that reflect the new structure. The pieces used were: url inventory, redirect map, internal link updates, missing-page checks, launch review.
03Which plan carries this kind of work?
Managed hosting and Weekly detail updates are included on every plan. Plans start from $137 a month, with the $797 build fee invoiced only after launch.
04Why is the business not named?
Every case study on this site is anonymized on purpose. The client is described by type, size and region (farm accounts and bookkeeping practice, 13 staff; one locally managed operation, Manchester, New Hampshire), and the quote is attributed to the person who gave it, Gemma Waverly, front office lead.
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More launch and upkeep cases
Services behind this build
- Website migration for accounting firmsThe technical mechanics of moving a live accounting firm site: DNS, redirects, preserving rankings, and keeping the site online throughout.
- Accounting firm website redesignSigns an accounting firm site needs a redesign, what gets preserved versus rebuilt, and how the migration process protects existing rankings.
Built the same way for
Filed
Put the same fix on your firm's site.
A live walk-through of the site you would get, built around how your inquiries actually arrive. Plans from $137 a month, the $797 build fee invoiced only after launch.