An outsourced controller website needs to show the reporting package and close process a prospective client is buying, not just a services list

Yes. Light oversight, full monthly close management and any other tier the firm offers each get a dedicated page describing what is included, how often the firm is involved, and who it fits, rather than one shared paragraph that blurs the differences between them. A prospect can compare tiers on the site itself before ever booking a call to ask which one applies to them.

Yes, as a described page rather than a live client document. It can walk through what the package covers, how often it arrives, and roughly what it looks like in general terms, without exposing any real client's numbers or naming a real client by name. This gives a prospect a concrete sense of the deliverable while keeping every actual engagement confidential.

No. It qualifies a lead by collecting operational facts like entity count, current close timeline and existing software, so your team walks into the first call already informed instead of starting from a blank form. It never advises the prospect, never estimates a fee, and never substitutes for the conversation your team has once a lead looks like a fit.

A new industry page is built and linked from the relevant service tier pages as part of the plan's ongoing updates, without waiting for a broader redesign or a separate project. Once it is live it also appears in the site's navigation and internal linking, so it starts contributing to search visibility the same week it is published rather than sitting isolated.

Yes, on separate pages. Each client type gets its own page with its own copy, its own description of what oversight looks like there and its own call to action, because a portfolio company asking about reporting discipline and an owner managed business asking for a reliable monthly close are not reading for the same thing. Both pages link back to the same tier pages, so nothing has to be written twice.

You do, from the first day. One domain is registered in your firm's own name as part of the plan rather than in ours, and the registrant details are yours. If you leave, the domain goes with you and we point it wherever you ask. Nothing about the arrangement depends on us holding the name.

The one-time build fee of $797 covers the design, the writing and the build of every page at launch, and it is invoiced after the site is live rather than before the work begins. The monthly plan, from $137, covers managed hosting with SSL, a global CDN, DDoS protection and unmetered bandwidth, plus the ongoing updates and 5 revisions a month. There is no separate hosting bill.

Yes, on Reconciliation and Filed. The AI receptionist answers the line, takes the caller's name, entity count and reason for calling, books a slot in your calendar and files the details in your CRM. It never discusses a caller's financial position, never quotes a fee and never gives accounting guidance, so the only thing it can do with a serious question is get it to one of your people.