Websites for bookkeeping and outsourced finance firms

Data flow, source to result

Every one of these steps is already mapped. The website usually is not.

Your firm runs a structured pipeline for a client's numbers: source documents in, a filed result out, with a defined step for every hand-off. Most firms cannot say the same about the website that brings the client in.

01
Source documents
Receipts, invoices, bank and card feeds arrive from the client.
Received
02
Intake and coding
Sorted and coded against the chart of accounts.
Coding
03
Reconciliation
Matched against statements until the books tie out.
Matching
04
Review and reporting
Checked internally, packaged into statements.
Review
05
Filed result
Delivered to the client, or filed on their behalf.
Filed

We build the site as the sixth node.

Structured the way your engagements already are: one page per service, one page per client industry, an intake step that captures scope before the call, and a weekly review cadence that keeps it current. That is what makes the site the front door of the pipeline instead of a leaflet next to it.

Open items

Five ways a firm's website quietly loses engagements

EX-01

No page for the client industries you actually serve

A prospect searching "bookkeeping for a construction company" never finds a page that says so, and lands on a generalist competitor instead.

EX-02

A generic contact form instead of an intake step

Name, email, message tells you nothing about entity type, transaction volume or payroll headcount, so every lead needs a qualifying call before you know if it fits.

EX-03

Slow on the phone, where the search happened

A site that takes seconds to open on mobile loses the visitor who was mid-search between two other firms.

EX-04

Built once, then left alone for years

Service lists, team pages and service areas go stale, and nothing on the site gives a search engine a reason to keep crawling it.

EX-05

Inquiries land in an inbox nobody owns

A lead that does not reach your CRM the moment it arrives is a lead your fastest-responding competitor answers first.

Accrued

What the current site is costing while nothing changes

None of this shows up as an invoice, which is exactly why it runs for years. It accrues the way an unreconciled account does: quietly, in small amounts, until somebody finally opens the ledger.

Open items on the current site
Frequency	Open item	What it costs
Every week	Leads that never became inquiries	Somebody searched for exactly the service you sell, in an industry you know well, and landed on a firm that had written a page about it. You will never see that visit in any report, because it never reached you.
Every week	Inquiries answered too late	A form submitted at 8 p.m. that reaches a person at 9 a.m. is competing against a firm that replied within the hour. Response time is often the whole difference between two firms a prospect considers equally qualified.
Every month	Calls spent on work you would not have taken	An unqualified inquiry still costs a half-hour call, a follow-up email and the context switch either side of it. Without an intake step, every lead costs that before you find out whether it fits.
Every month	Referrals that go quiet after a look	Almost every referred prospect checks the site before calling. A site that looks untouched since 2019 does not lose you the referral outright, it just lets it cool from a call into a maybe.
Every quarter	Ground given to firms that publish	Competitors adding pages and articles accumulate reasons for a search engine to keep crawling them. A site that has not changed in three years accumulates the opposite, and the gap is cumulative rather than one-time.
Every year	Fee pressure you cannot answer	When the site says nothing specific about who you serve or how you work, price is the only thing left to compare you on. Specificity is what lets a firm hold its fee against a cheaper generalist.

The leak is structural, so it does not stop on its own. It stops when the site is rebuilt around how your firm actually works.

See what yours would look like

Posted against the fix

What changes when the site is built like the rest of your pipeline

01No page for the industries you serveOne page per client industry, linked from the services you already list, so a search for "bookkeeping for a construction company" has somewhere to land.
02A generic contact formAn engagement scope request: entity type, transaction volume band and payroll headcount, captured before the call and dropped straight into your CRM.
03Slow on a phoneEvery page custom coded and served from the edge, with a 90+ PageSpeed guarantee on mobile and desktop alike.
04Built once, never touched againWeekly detail updates keep hours, team and service pages current, and researched articles give search engines a reason to keep coming back.

Reconciliation

The same firm, six weeks apart

Close review6 items

01 Client industry pages
Open item:One generic "services" page for every kind of client.Reconciled:A dedicated page for each client industry, each with its own search visibility.
02 First contact
Open item:A contact form that asks for a name and a message.Reconciled:An engagement scope request that qualifies the lead before the call.
03 Inquiry routing
Open item:Inquiries sit in an inbox until someone checks it.Reconciled:Every inquiry drops straight into your CRM by API, Zapier or Make.
04 Mobile speed
Open item:Pages take seconds to open on a phone.Reconciled:A 90+ PageSpeed guarantee on both mobile and desktop.
05 Freshness
Open item:The site was built once, three years ago.Reconciled:Weekly detail updates and researched articles keep it current.
06 After-hours leads
Open item:A lead who arrives at 9 p.m. waits until morning.Reconciled:The AI Engine answers common questions and books the call overnight.

What it changes for the firm

Outcomes, not features

Prospects self-qualify before they call
The engagement scope request tells you the entity type, transaction volume and payroll headcount up front, so the first call is a fit conversation, not a discovery one.
The site ranks for the clients you actually want
A page per client industry crossed with a page per service gives search engines the specific pages a generalist competitor never built.
Nothing about the site is your job
Hosting, speed, weekly updates and the articles are managed for you, on the same cadence you already hold yourself to for client work.

What is in the plan

Everything on the pipeline, itemized

Included on every plan
Line item	What it means	State
Custom-coded website	Every page built and coded for your firm, not a template swap.	Included
Engagement scope tool	Qualifies a lead by entity type, transaction volume and payroll headcount.	Included
One free domain	Registered in your name, or we point the one you already own.	Included
Managed hosting	Cloudflare's network, SSL, CDN, DDoS protection, unmetered bandwidth.	Included
CRM routing	Every inquiry delivered by API, Zapier or Make, the moment it arrives.	Included
Weekly detail updates	Hours, team, services and service-area pages kept current.	Included

The whole package

Everything in the plan, and which plan carries it

There are 32 separate things in here, not one. Each line says what it is, the problem it removes from your week, and what you have to do about it, which is almost always nothing.

The website itself

Built for your firm, not adapted from a template, and structured the way your engagements already are.

09 items

Custom-coded pages
Every page written and coded for your firm rather than assembled in a page builder from a template.
Solves
Your site stops looking like the other four a prospect opened in adjacent tabs this afternoon.
You do
Approve the design. You never open an editor.
Every plan
A page for every service
Monthly close, reconciliation, payroll support, AP and AR, catch-up work: each gets its own page and its own address.
Solves
A search for one specific service has a page written for exactly that service to land on.
You do
Give us the service list at onboarding. New services are one revision each.
Every plan
A page for every client industry
Ecommerce, construction, real estate, medical practices, nonprofits, agencies: a page each, in that industry’s own vocabulary.
Solves
A business owner searching for bookkeeping in their own industry finds a page that names it.
You do
Name the industries you serve. We research and write the pages.
Every plan
Engagement scope request
An intake form asking entity type, monthly transaction volume band, payroll headcount and current software. It never quotes a fee and never gives advice.
Solves
The first call starts as a fit conversation instead of a discovery one.
You do
Confirm the questions. Answers arrive structured.
Every plan
Inquiries routed into your CRM
Every form on the site delivers into your CRM by API, Zapier or Make, the moment it is submitted.
Solves
Nothing sits in a shared inbox overnight while a faster firm replies first.
You do
Tell us which CRM. If you switch later, we repoint it.
Every plan
One domain, in your name
One domain included free for as long as the plan runs, registered in your name so you own it outright, or we point the one you already have.
Solves
No lock-in. If you ever leave, tell us where to send it and we transfer it at no charge.
You do
Choose the name, or hand us the one you own.
Every plan
Migration from your current site
Existing copy, service descriptions, client industry pages and usable images carried across, with redirects set from your old page addresses.
Solves
Links from directories, referral partners and old marketing keep working, and you do not rewrite the site from a blank page.
You do
Send access, or just the content if access has been lost.
Every plan
Built to be usable
Real headings, keyboard reachable controls, visible focus, labeled fields, readable contrast and text that survives zoom, with the Web Content Accessibility Guidelines in mind.
Solves
Helps you meet the accessibility expectations a US business site is now judged against. It is a build standard, not a legal opinion.
You do
Nothing.
Every plan
The policy pages that ship with it
Privacy policy, terms, a cookie policy with a banner that genuinely gates scripts, an accessibility statement, and a plain notice that your site is not giving financial advice.
Solves
The pages a visitor and a regulator both look for are there on launch day, not on a list of things to write later.
You do
Read them and tell us anything specific to your firm. They are templates we fill in, not legal advice.
Every plan

Managed, so nobody at your firm logs in

The part most firms underestimate. A site is not finished at launch, it is maintained.

05 items

Hosting, SSL and the network
Managed hosting on a global edge network with SSL, a content delivery network, DDoS protection and unmetered bandwidth, all inside the monthly fee.
Solves
No hosting invoice, no certificate renewal, no bandwidth overage in a busy week, no control panel.
You do
Nothing.
Every plan
Weekly detail updates
Hours, team, the current service list and service-area pages checked and corrected every week.
Solves
The site stops quietly becoming untrue three months after launch.
You do
Mention changes when they happen. We check regardless.
Every plan
5 revisions a month
Any change you ask for is one revision, with no limit on how much goes into it, completed within 2 to 5 working days. 5 a month are included.
Solves
A new service page, a rewrite, new photography: none of it needs a quote or an hourly rate.
You do
Raise it in the client portal.
Every plan
A client portal
Your account with us from launch day: request revisions, raise a support ticket, send files and message the team.
Solves
Nothing about your site lives in a forwarded email chain.
You do
Use it, or email us and we log it for you.
Every plan
A launch date, agreed up front
Live in 7 days on Intake, 10 on Reconciliation while the AI agents are trained, 15 on Filed with the content operation running. The clock starts at the onboarding call.
Solves
No open-ended build that drifts across a quarter.
You do
Get the onboarding form in. That is what starts the clock.
Every plan

Found by people, by answer engines and by AI assistants

Three different things are searching now, and they do not read a page the same way.

07 items

Technical SEO
Clean URLs, one heading structure per page, canonicals, an XML sitemap, a robots file, internal linking between services and industries, and the 90+ PageSpeed target on mobile and desktop.
Solves
The mechanical reasons a good site fails to rank are handled before launch rather than diagnosed a year later.
You do
Nothing.
Every plan
On-page SEO
One primary search term per page, a unique title and description everywhere, and copy that answers the question the page is named after.
Solves
Every page has a job in search instead of competing with its neighbors for the same phrase.
You do
Nothing.
Every plan
Location and service-area pages for your cities
A real page for each city or service area your firm works in, written about that area rather than templated with the name swapped.
Solves
Local searches such as bookkeeping plus a city name have somewhere on your site to land, which is how local organic traffic grows.
You do
Tell us the areas. New ones are added as revisions.
Every plan
Answer-first content and FAQ blocks
Every section leads with the direct answer, headings are shaped like the questions people actually ask, and pages carry visible FAQ blocks marked up as structured questions.
Solves
This is what a featured snippet, a voice answer or an AI summary can lift cleanly. It is called answer engine optimization, and most firm sites are not written for it.
You do
Nothing.
Every plan
Structured data, properly
Organization and LocalBusiness, Service, FAQPage and BreadcrumbList markup generated from your own site data, plus Review markup once you have real reviews to mark up.
Solves
Search engines get an explicit, machine-readable description of who you are and what you sell instead of inferring it from prose.
You do
Nothing.
Every plan
Readable by AI assistants
A machine-readable llms.txt and a full-content file, clean semantic markup that reads correctly without styling, consistent naming of your firm and services, and citable facts stated plainly.
Solves
Assistants such as ChatGPT, Claude, Perplexity and Google AI Overviews increasingly answer the question instead of linking to it. This is what makes your firm citable when they do. No one can guarantee an AI answer will name you, and we do not.
You do
Nothing.
Every plan
Researched articles
2 a week on Intake and Reconciliation, 3 a week on Filed, each 2,500 to 3,200 words, about how prospective clients find and choose a firm rather than about accounting technique.
Solves
A steady stream of new indexed pages, which is one of the clearest signals that a site is worth crawling again.
You do
Approve, or request a topic.
Every plan

The AI Engine

Included on Reconciliation and Filed. It answers, qualifies and routes. It never advises and never quotes a fee.

07 items

An AI receptionist on your calls
Answers calls your team cannot take, using your own service list, hours and intake process as its source material.
Solves
The call that arrives mid-close, or at 7 p.m., stops becoming a voicemail nobody returns.
You do
Nothing during the call. Read the summary after.
Reconciliation and Filed
Call transcripts and summaries
Every handled call is followed by a call-analysis document summarizing what was discussed.
Solves
You get the record without listening back to a recording.
You do
Skim it.
Reconciliation and Filed
A chat widget on the site
Answers common questions about your services and service areas on the page, around the clock.
Solves
A visitor at 9 p.m. gets an answer instead of a contact form and a wait.
You do
Nothing.
Reconciliation and Filed
SMS, Facebook Messenger and Instagram agents
The same agent answers text messages, Messenger and Instagram direct messages, trained on the same material.
Solves
Leads arriving on a channel nobody at the firm watches get an answer anyway.
You do
Connect the accounts once.
Reconciliation and Filed
Call booking and text-back
Books a discovery call onto your calendar, and texts a lead back automatically when they submit the intake form or when a call is missed.
Solves
The gap between a form landing and a human replying stops being where leads go cold.
You do
Share the calendar once.
Reconciliation and Filed
A2P 10DLC registration handled
Business text messaging in the United States has to be registered before it can send. We file that registration on your behalf as part of setup.
Solves
A compliance step most firms would otherwise have to work out themselves before they could legally text a lead.
You do
Provide the business details the registration asks for.
Reconciliation and Filed
A hard handoff rule
Anything that reads as a request for financial, accounting or tax advice, or that touches a specific client’s numbers, is handed to a person at your firm instead of answered.
Solves
The agent cannot drift into giving advice in your firm’s name, because it is built not to.
You do
Tell us who the handoff goes to.
Reconciliation and Filed

The Content Engine

Included on Filed. A content operation, not a content plan.

04 items

3 researched articles a week
The full article cadence, each 2,500 to 3,200 words, published to your site with on-page SEO handled.
Solves
The publishing schedule you keep meaning to start actually runs.
You do
Request topics when you have one in mind.
Filed only
3 social image posts a week
Produced from your own branding and scheduled, without briefing a designer or writing a caption.
Solves
Your profiles stop looking abandoned to anyone who checks them before calling.
You do
Nothing.
Filed only
2 short video reels a week
Short-form video built from the same material as the articles and posts.
Solves
Presence on the formats that get distribution, without anyone at the firm being on camera every week.
You do
Nothing.
Filed only
A managed Google Business Profile
Hours, services and posts kept current on the listing that appears beside map results.
Solves
The profile a local searcher sees first stops being the least current thing about your firm.
You do
Grant access once.
Filed only

PlansIntake, Reconciliation, Filed. See what each plan costs

Cost per click

A faster page can make the ads you already run cheaper

If your firm spends anything on search ads, the landing page is not a design question, it is a cost question. Google grades the page the click lands on, and it says plainly that higher quality ads typically cost less per click. Your site is built to a 90+ PageSpeed target on mobile and desktop from launch day, which is the part of that grade you can actually control.

Infographic with Ticker the heron mascot: Why speed protects your ad spend. Click already paid for. 90+ PageSpeed page opens. Visitor stays and reads. Fewer paid clicks wasted. — The click is bought before the page arrives. A page that opens fast keeps more of the visitors you have already paid for.

Google, in its own wordsQuoted

Higher quality ads typically cost less per click than lower quality ads.

Google Ads Help, About ad quality, read September 2026. Landing page experience is one of the three components Google names in its Quality Score diagnostic.

01
The click is already paid for
Whatever you spend on search ads, a local service ad or a boosted post, you have bought the click before the visitor sees anything of your firm.
02
The page has to arrive
Some of those visitors leave during the load, on a phone, on a weak connection, before any of your copy has painted. That spend is gone and nothing in your ad account explains why.
03
Google grades the landing page
Landing page experience is one of the three components Google names in its Quality Score diagnostic, alongside expected clickthrough rate and ad relevance.
04
Quality feeds back into cost
In Google’s own words, "Higher quality ads typically cost less per click than lower quality ads." A faster, more relevant page is one of the levers you control.

What we will not claimStated plainly

Nobody can promise you a specific drop in cost per click, and anyone who does is guessing. Quality Score is a diagnostic, your competition and your bidding move it, and your ad copy matters as much as your page. What a fast, relevant, well-structured landing page does is remove one of the reasons your account is being graded down, and keep more of the visitors you have already paid for on the page long enough to read it.

We also do not run your ad account. The plans on this site cover the website and its management. What we give the ad account is a page worth sending traffic to.

Sources3

Throughput

Fast because it is coded that way. Found because it is structured that way.

A page that opens instantly keeps the visitor who was about to leave, and a page built for a specific service and a specific client industry is the page that has a chance to rank for it.

90+
PageSpeed guaranteed
7
days to launch, tier 1
5
revisions a month
2
articles a week

Discovery

Three different things are searching for your firm, and they do not read a page the same way

A person scanning results, an answer engine trying to lift a clean answer, and an AI assistant deciding whose facts to cite. Every site we build is structured for all three, plus the structured data that tells a machine what it is looking at.

Infographic with Ticker the heron mascot: Three readers, one page. SEO: people searching. AEO: answer engines. GEO: AI assistants. Schema: machines.

SEOGetting found by someone typing a query.

Search engine optimization

The mechanical work first: clean addresses, one clear heading structure per page, canonicals, an XML sitemap, a robots file, internal links between every service and every client industry, and the 90+ PageSpeed target on mobile and desktop. Then the on-page work: one primary search term per page, a unique title and description everywhere, and copy that actually answers the question the page is named after.

A page per service and a page per client industry, so specific searches have somewhere to land
Location and service-area pages for the cities your firm works in, written about those areas rather than templated
Internal linking that lets a visitor move from an industry page to the service that fits it
Every new article published as an indexed page that links back into those services

AEOGetting used when the search result answers the question itself.

Answer engine optimization

A growing share of searches are answered on the results page, in a featured snippet, or out loud by a voice assistant, without anyone clicking through. Pages written to be lifted cleanly have a real advantage there, and most firm sites are not written that way. Every section on a site we build leads with the direct answer before it expands, headings are shaped the way people actually ask, and the visible FAQ blocks carry the same text as their structured markup so the two can never disagree.

Answer-first paragraphs under every heading, not a wind-up before the point
Question-shaped headings where that is how people ask, and statements where it is not
Eight to twelve visible FAQs on every significant page
Comparison tables and summary blocks that can be lifted without losing their meaning

GEOBeing citable when an AI assistant answers instead of linking.

Generative engine optimization

People now ask ChatGPT, Claude, Perplexity and Google AI Overviews for a recommendation the way they used to ask a search box, and those systems cite sources they can read cleanly and trust. Your site gets a machine-readable summary file and a full-content file, semantic markup that reads correctly with no styling at all, one consistent name for your firm and each of its services everywhere on the site, and facts stated plainly enough to be quoted. Nobody can guarantee that an assistant will name your firm, and we do not. This is the work that makes it possible.

A machine-readable summary file and a full-content file for assistants that look for them
Clean semantic markup that still reads correctly with styling and scripts turned off
One consistent name for the firm, its services and its client industries, everywhere
Citable facts stated plainly instead of buried in marketing language

JSON-LDTelling a machine what the page is, instead of making it guess.

Structured data

Structured data is a block of machine-readable description attached to a page: this is an organization, this is the service it sells, these are the questions it answers, this is where this page sits in the site. It is generated from your own site data rather than pasted in by hand, so it cannot drift away from what the page says, which is the usual failure. Review markup is added the moment you have real reviews to mark up, and not a day before.

Organization and LocalBusiness for the firm itself
Service markup on every service and client industry page
FAQPage on every page carrying questions, with text matching the visible copy
BreadcrumbList so search results show where a page sits

Catalog

Every way we build, and every kind of firm we build for

Each of these is its own page, written for that one thing. That is the same structure we build into your site, and it is the reason this one has somewhere for a specific search to land.

SVC Services

Every service

FIRM Who it is built for

Every firm type

Run order

Four steps, in order, every time

You pay the first monthly invoice
That starts the plan. The build fee is not charged yet.
One onboarding call
We map your services, client industries and where inquiries should route, and agree the launch date.
We build
Every page coded, the engagement scope tool wired to your CRM, live in 7 days on Intake.
The build fee is invoiced
Only after you have reviewed the site and approved it live.

Infographic with Ticker the heron mascot: Four steps, build fee last. 1. First monthly invoice. 2. One onboarding call. 3. We build the site. 4. You approve, then fee.

The arithmetic

Work it out the way you would work out a client's return

We are not going to tell you what a retained client is worth to your firm, because we do not know and any average we quoted would be made up. Here is our side of the ledger in full. You already know the other side.

Our side, first twelve monthsIntake

Intake, twelve months: $137 x 12; $1,644
One-time build fee, invoiced after launch: once; $797
Domain: included; $0
Hosting, SSL, CDN, bandwidth: included; $0
5 revisions a month: included; $0
2 researched articles a week: included; $0

Total, first twelve months$2,441

That is $137 a month plus the build fee, and the build fee is invoiced only after you have approved the site.

Your sideYou fill this in

01
What is one retained monthly client worth to you over a year?
Your own average monthly fee, times twelve, times however long a client typically stays.
02
How many would the site have to bring you?
Divide our total by that number. For most firms in this niche the answer is well under one client, which is the entire argument and we do not need to dress it up further.
03
What is the hour you currently spend on it worth?
Add the evenings someone at the firm spends editing pages, chasing a host, or meaning to write an article. That time has a billing rate, and it is currently going into a website.

We are not promising you a client. No agency, freelancer or platform can, and one that does is guessing. We are telling you exactly what it costs so you can do the arithmetic yourself.

See all three plans

Plans

Three ways to run it

Every plan carries the same $797 one-time build fee, invoiced only after your site is live and approved.

Tier 1
Intake
The website, fully managed
$137/ month
Live in 7 days
2 articles a week
Compare Intake
Tier 2Adds the AI Engine
Reconciliation
Everything, plus the AI Engine
$297/ month + usage
Live in 10 days
2 articles a week
The AI Engine
Compare Reconciliation
Tier 3Adds the Content Engine
Filed
Everything, plus the Content Engine
$747/ month
Live in 15 days
3 articles a week
The AI Engine
The Content Engine
Compare Filed

See the full comparison and terms

Risk

What we guarantee, and the one thing we refuse to pretend

Everything below is a term you can hold us to, sitting next to the decision rather than four clicks away in a policy page. Including the last one, which most sites move somewhere quieter.

Guaranteed
You approve before the build fee exists
The $797 one-time build fee is invoiced only after your site is live and you have said you are happy with it. You pay the first monthly invoice to start the plan, and nothing else until there is a finished site to look at.
Guaranteed
90+ PageSpeed, or we keep working
The speed target is a term of the plan, on mobile and desktop, from launch day. It is not a best effort and it is not something you check for us a year later.
Included
5 revisions a month, any size
A revision is any change you ask for, with no cap on how much goes into one. Two new service pages with the copy supplied is one revision, not four. Every one is completed within 2 to 5 working days.
Yours
No lock-in on your domain or your content
The domain is registered in your name, not ours. If you leave, tell us where to transfer it and we release it at no charge. Your content is yours and leaves with you.
Open
Cancel with two business days of notice
Email us at least 2 business days before your next invoice date, during business hours, and no further invoice is raised. Your site runs to the end of the month you have paid for.
Stated plainly
What we do not do: refunds
All sales are final, including monthly fees and the build fee. We would rather say that here than hide it. The build fee is charged only after you have approved the site, which is exactly why it is not refundable afterwards. A duplicate or incorrect charge is a different matter and we correct those.

Start your order Read every term first

live in 7 daysbuild fee after launch

What clients report

What firms say once the site runs like their pipeline

Statements from bookkeeping and outsourced finance firms, published as they wrote them. Turn the block to read the next one.

Read all 20 case studies

STATEMENT 011 of 4

If you only look at the design you miss the best bit, which is the inquiry form. The form gathers reporting needs, current software and reconciliation status at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.

Robin Houghton, Senior bookkeeperCharity bookkeeping and reporting service, St. Petersburg, Florida

Case studies

Builds the firms wrote up themselves

Real engagements, anonymized by business type and region. Each one covers the starting point, what was built and what changed.

All 20 case studies

Service area

LedgerWebStudio works with firms across the United States

Entirely remotely, which is how most of your own engagements run. Onboarding is a call, revisions go through the client portal, and nothing about the build needs anyone in the same room. Every plan, every state, the same price.

TXTexasno state income tax and a constant stream of new LLCs, so catch-up and entity setup questions arrive year round
FLFloridaa heavy mix of seasonal, hospitality and property businesses whose books swing hard by quarter
CACaliforniathe densest concentration of ecommerce sellers and venture-backed startups needing outsourced finance
NYNew Yorkprofessional services and agencies that buy on credibility, so the site is doing the first interview
ILIllinoismanufacturing, logistics and trades clients with job costing and multi-entity books
GAGeorgiaa fast-growing small business base and a lot of firms competing for the same local searches
AZArizonaconstruction and contractor clients whose bookkeeping turns on progress billing
NCNorth Carolinamedical practices and professional firms that need payroll handled alongside the close
OHOhioestablished family businesses that are moving their books off a spreadsheet for the first time
PAPennsylvanianonprofits and grant-funded organizations that need reporting packages, not just a reconciliation

The comparison you are already making

We are not the right answer for every firm

You are weighing this against something: a builder, a freelancer, an agency, a funnel, or doing nothing. We wrote a page on each of them, and each one names the cases where the other option is the better call.

All 10 comparisons, with a one-line verdict each

And the four things firms actually say on the call

01We could just keep the site we have.You could, and if it is fast, structured around your services and client industries, and somebody is keeping it current, you should. The firms this is built for are the ones where none of those three things is true and nobody at the firm has an evening spare to change that.
02Our leads all come from referrals anyway.Almost every referred prospect checks the site before they call. The site is not competing with your referral network, it is deciding what happens in the ninety seconds after a referral hands over your name.
03We are too small for this.A solo practice is exactly the firm with no time to maintain a website and no budget for an agency retainer. That is why the entry plan exists and why nobody at your firm ever logs in.
04We will do it ourselves when things quieten down.Things do not quieten down, and the version built in a quiet week in August tends to be the version still live three years later. The honest comparison is not between us and your ideal self-built site, it is between us and the site that actually exists today.

Forward look

What the next six months look like from inside your firm

Not a projection and not a promise of growth. A description of what is actually scheduled to happen, and what stops being your problem.

Week one
The onboarding call, and then quiet
One call to map your services, your client industries and where inquiries should route. After that the next thing you hear from us is a link to look at.
Day 7
The site is live and you have approved it
Only then is the build fee invoiced. Your old page addresses redirect to their new equivalents, so nothing that pointed at your firm is broken.
Month one
Inquiries arrive already sorted
The scope request tells you entity type, transaction volume band and payroll headcount before the first call. You stop running discovery calls on leads that were never a fit.
Month two
You stop thinking about the website
Weekly detail updates happen without you asking. A change you want is one message in the portal and it is done within 2 to 5 working days. Nobody at the firm has logged in, because there is nothing to log into.
Month three
The library starts to do work
Articles have been publishing every week since launch, each one a new indexed page linking back into your services and industries. The site stopped being a brochure and started being a reason for a search engine to come back.
Month six
A prospect knows what you do before they call
A referred business owner reads the industry page that matches them, sees how an engagement starts, fills in the scope request, and books. You meet them already knowing the shape of the work. That is the whole point of the thing.

Ticker, the grey heron mascot in an indigo vest, standing on one leg with his ledger, looking along a path of glowing milestone markers — Every entry in its place, one scheduled week at a time.

Start the first week

What ships with it

The pages a visitor and a regulator both look for, written and live on day one

Most firm sites launch with a privacy link that goes nowhere and an intention to write the rest later. Yours launches with all of it, and it is kept current the same way everything else on the site is.

Privacy policy
What the site collects, why, how long it is kept and how someone asks for it back. Written for the forms your site actually has, not a generic paste.
Terms of use
The terms a visitor agrees to by using the site, including what the site is and what it is not.
Cookie policy and a consent banner that works
The banner genuinely gates the scripts behind it rather than decorating the page. Decline means nothing non-essential loads.
Accessibility statement
What the site was built to, how someone reports a barrier, and who answers when they do.
A plain no-advice notice
Your site says clearly that its content is general information about your services and not accounting, tax or financial advice for a reader’s own situation. This one matters more in your niche than in most.
A data-handling statement
A short, readable description of how client financial information is handled, placed where a prospective client is deciding whether to trust you with their books.

And four things built into the site rather than written about it

No client financial data in a web form
Your intake form asks operational questions: entity type, transaction volume band, payroll headcount, current software. It never asks for account numbers, statements or anything a firm would not want arriving by email. That boundary is built into the form, not left to a policy.
Consent wording on any SMS opt-in
Any field that collects a mobile number for text messages carries its own explicit consent wording, and the opt-in is stored with the submission. On the AI Engine plans the A2P 10DLC registration that US business texting requires is filed on your behalf as part of setup.
Built with the accessibility guidelines in mind
Real headings in order, every control reachable by keyboard, visible focus, labeled fields, contrast that holds in both color schemes, and text that survives being zoomed. It is how the site is built rather than a widget bolted on afterwards.
Reviews stay honest
Testimonials are published on your site only once they are real and attributable, with the person and their business named. Anything illustrative is labeled illustrative on the page. The same rule we hold ourselves to on this site, for the same reason.

Said plainlyNot legal advice

These pages and build standards help you meet the expectations a US business website is judged against. They are not a compliance certificate and nothing here is legal advice. LedgerWebStudio is not a law firm, and we are not a bookkeeping firm, accounting firm, CPA practice or financial advisor, and nothing on this site is tax, accounting, audit or financial advice. If your firm has an obligation specific to your state, your clients or your professional body, take that to your own counsel and tell us what the site needs to say.

Queries

Before you book a call

01What is included in each plan?

Intake, at $137 a month, is a fully managed, fast website built around your services, service areas and intake form, with domain and hosting included. Reconciliation, at $297 a month plus AI usage, adds the AI Engine: automated answering, call booking and text-back. Filed, at $747 a month, adds the Content Engine on top of that: more articles, social image posts, reels and a managed Google Business Profile. Every plan carries the same $797 one-time build fee, invoiced only after launch.

02How long until my site is live?

7 days on Intake, 10 on Reconciliation while the AI agents are trained, and 15 on Filed with the content engine running. The clock starts at the onboarding call, not at purchase, so the sooner the form is in, the sooner you are live.

03What do I actually pay, and when?

You pay the monthly fee for the tier you choose up front: $137, $297 plus AI usage, or $747 a month. The $797 one-time build fee is invoiced only after your site is live and you are satisfied with it. Domain and hosting are inside the monthly figure.

04What counts as a revision, and what happens after five?

A revision is any change request you send, and there is no limit on how much goes into one. New page, new service, updated prices, a different photo, a color change: each is one revision. So is something much larger. "Build two new service pages, here is the copy and the images for both" is one revision, not four. 5 are included every month. After the fifth, each additional revision is a flat $20, with no cap on how many you can buy and no hourly billing anywhere. Every revision is completed within 2 to 5 working days of you sending it, whatever the size.

05What does the AI Engine actually do on my site?

It answers common visitor questions about your services, books discovery calls onto your calendar, and texts a lead back automatically when they submit your intake form or miss a call. It runs as site chat, an AI receptionist, and SMS, Messenger and Instagram messaging, all trained on your services and service areas. It never gives financial or accounting advice and never quotes a fee on your behalf; anything sensitive or specific gets handed to a person at your firm to answer.

06What exactly do you do for SEO on my site?

Two layers, both included on every plan. The technical layer is clean page addresses, one clear heading structure per page, canonical tags, an XML sitemap, a robots file, internal links between every service and every client industry, and the 90+ PageSpeed target on mobile and desktop. The on-page layer is one primary search term per page, a unique title and description everywhere, and copy that answers the question the page is named after. We do not buy links and we do not do anything that would put your domain at risk.

07Does a faster site actually make my Google Ads cheaper?

It can help, and we will not put a number on it. Google names landing page experience as one of the three components of its Quality Score diagnostic, alongside expected clickthrough rate and ad relevance, and Google Ads Help states that higher quality ads typically cost less per click than lower quality ads. A page built to the 90+ PageSpeed target on mobile and desktop removes one of the reasons your account gets graded down. Your competition, your bidding and your ad copy all move that number too, so nobody can promise you a specific drop.

08Which policy pages come with my website?

A privacy policy written for the forms your site actually has, terms of use, a cookie policy with a banner that genuinely gates the scripts behind it rather than decorating the page, an accessibility statement, a plain notice that your content is general information rather than accounting or tax advice, and a short data-handling statement for prospective clients deciding whether to trust you with their books. They are live on launch day and kept current with everything else.

09How does my current website get moved over?

Send us access to your current site, or just the content if access is not available, through your onboarding form or the client portal. We pull over your existing copy, service descriptions, client industry pages and images that are still accurate, rebuild them into the new site, and flag anything outdated for you to update as part of your included revisions. You are not left rewriting your firm's entire site from a blank page.

10Do I have to pay for a domain?

No. One domain is included free for as long as your plan is active, registered in your name through Cloudflare Registrar or Spaceship, so you own it outright. If you already have a domain we point it at the new site instead and nothing changes for people who know your current address. If you ever leave, tell us where to send the domain and we transfer it at no charge.

Every question, grouped by topic

A website built like the pipeline you run for clients.

Every one of these steps is already mapped. The website usually is not.

Source documents

Intake and coding

Reconciliation

Review and reporting

Filed result

Five ways a firm's website quietly loses engagements

No page for the client industries you actually serve

A generic contact form instead of an intake step

Slow on the phone, where the search happened

Built once, then left alone for years

Inquiries land in an inbox nobody owns

What the current site is costing while nothing changes

What changes when the site is built like the rest of your pipeline

The same firm, six weeks apart

Outcomes, not features

Prospects self-qualify before they call

The site ranks for the clients you actually want

Nothing about the site is your job

Everything on the pipeline, itemized

Everything in the plan, and which plan carries it

A faster page can make the ads you already run cheaper

Sources

Fast because it is coded that way. Found because it is structured that way.

Three different things are searching for your firm, and they do not read a page the same way

Search engine optimization

Answer engine optimization

Generative engine optimization

Structured data

Every way we build, and every kind of firm we build for

Four steps, in order, every time

You pay the first monthly invoice

One onboarding call

We build

The build fee is invoiced

Work it out the way you would work out a client's return

Three ways to run it

Intake

Reconciliation

Filed

What we guarantee, and the one thing we refuse to pretend

You approve before the build fee exists

90+ PageSpeed, or we keep working

5 revisions a month, any size

No lock-in on your domain or your content

Cancel with two business days of notice

What we do not do: refunds

What firms say once the site runs like their pipeline

Builds the firms wrote up themselves

Making the first response to outsourced finance support count

A phone-friendly route into outsourced finance support

Receipt, next step, reassurance for outsourced finance support

LedgerWebStudio works with firms across the United States

We are not the right answer for every firm

And the four things firms actually say on the call

What the next six months look like from inside your firm

The onboarding call, and then quiet

The site is live and you have approved it

Inquiries arrive already sorted

You stop thinking about the website

The library starts to do work

A prospect knows what you do before they call

The pages a visitor and a regulator both look for, written and live on day one

Privacy policy

Terms of use

Cookie policy and a consent banner that works

Accessibility statement

A plain no-advice notice

A data-handling statement

And four things built into the site rather than written about it

See your own service list mapped onto this structure

Before you book a call

Map your site to the same pipeline you run for clients.