AP and AR services
An AP and AR services website needs separate pages for bill pay, collections and cash application, since each solves a different problem
A finance leader looking for outsourced AP and AR help is usually solving one specific problem, slow bill pay, aging receivables, or messy cash application, and each of those needs its own page rather than a shared "AP/AR services" paragraph. The site is built around those three services plus the industries that most often outsource them.
Recognize any of these
The signs the site is the problem, not the market
If two or more of these are true of your practice, the site is costing you engagements you never find out about.
- 01Inquiries arrive asking for bookkeeping, because nothing on the site says the firm runs bill pay and collections as standalone work.
- 02A controller asks how quickly a bill run is processed and how often collections calls go out, and the site has never put a cadence in writing.
- 03A light monthly bill volume and a heavy one land on the same page and read the same pitch, so neither prospect can tell whether they fit.
- 04The first call is spent establishing whether the need is AP, AR or both, which one form field would have answered.
- 05Nobody searching for collections outsourcing or cash application ever finds the firm, because neither phrase exists as a page.
Open items
For ap and ar services, the current site is usually the weak link
- AP and AR are combined into one page, so a prospect searching specifically for "collections outsourcing" never finds a page written for that.EX-01
- There is no page addressing the industries that most commonly outsource this work, such as construction subcontractors or multi-location retail.EX-02
- The contact form gives no sense of transaction or invoice volume, so early conversations start from zero context.EX-03
- Turnaround expectations, like how fast bills get processed or collections calls get made, are never stated anywhere on the site.EX-04
Build manifest
The pages your site will carry
Home
About
Bill pay
Collections
Cash application
One page per client industry
FAQ
Book a call
Configured for you
What an AP and AR provider gets on top of the standard build
Bill pay, collections and cash application are bought separately by different people with different backlogs, so each one gets a page written for the person who has that backlog, and the intake sorts a lead into the right queue before anyone picks up the phone.
- A page each for bill pay, collections and cash application, written for the person with that specific problem rather than for a generic finance buyer.
- A process page for each, describing the cadence and the handoffs in general terms: what happens on receipt, what happens on approval, what the client sees.
- A page for each client industry that outsources this work, such as construction subcontractors, multi-location retail and staffing agencies.
- An engagement scope form asking monthly invoice or bill volume band, whether the need is AP, AR or both, current software and who approves payments today.
- Routing rules so an AR-only inquiry reaches your collections lead and an AP-only inquiry reaches your bill pay lead, with nobody triaging a shared inbox.
- A controls and approvals page that explains how your process protects a client without naming a client or showing a document.
Engagement scope request
Asks monthly invoice or bill volume band, current software, and whether the need is AP, AR or both, so a lead lands in your CRM already sorted by which service team should follow up.
Out of scope
What we deliberately do not do
Said here rather than discovered on the onboarding call.
- We do not process bills, chase receivables or touch a payment. The site describes the service, your team performs it.
- The site never handles vendor or customer data. No invoices, remittance details or account numbers are collected through a form or stored anywhere on the site.
- The site never promises a processing turnaround or a collections outcome on your behalf. Cadence is described in general terms and committed to in your engagement letter.
- We do not integrate the website with your AP automation platform or your accounting system. Inquiry details go to your CRM and stop there.
Six months out
Month six, the Tuesday after a bill run
On Tuesday afternoon an inquiry lands from a regional contractor whose receivables have drifted and whose payables are fine. It went to your collections lead rather than to a shared inbox, because the form asked which side of the ledger the problem sits on. She opens it knowing the volume band, the software and who approves payments today, and her first reply is about the backlog instead of about arranging a call to discuss the backlog.
What firms report
What firms in a similar position say
They pushed us to be precise about outsourced finance support, which felt slow at first and right at the end. It is accurate about the process and careful not to promise what only a conversation can settle. We no longer open every call by correcting the website.
Talib Jabara, Operations coordinatorLandlord accounts and bookkeeping firm, Burlington, Vermont Got Service scope and expectations for outsourced finance support
I could never prove what we had approved for the outsourced finance support page, because nothing was written down. Now I send the current wording and its replacement, review the preview, and confirm. It is refreshingly boring, which is exactly what a change process should be.
Alan Harlow, Bookings and calls coordinatorProperty management bookkeeping service, Albuquerque, New Mexico Got Content approvals and change requests for outsourced finance support
Case studies
Case studies close to ap and ar services
Real engagements, anonymized by business type and region. Each one covers the starting point, what was built and what changed.
Plans
Three ways to run it
Every plan carries the same $797 one-time build fee, invoiced only after your site is live and approved, and the same 5 revisions a month.
- Tier 1IntakeThe website, fully managed, live in 7 days, 2 articles a week
- Tier 2ReconciliationEverything, plus the AI Engine, live in 10 days, 2 articles a week
- Tier 3FiledEverything, plus the Content Engine, live in 15 days, 3 articles a week
Compare the plans Every feature, with its tier
The AI Engine is Reconciliation and Filed. The Content Engine is Filed only.
Questions from ap and ar services
01Can bill pay and collections be split into separate pages?
Yes. Each is written and structured as its own service page, with its own explanation of how the process runs and who it is built for, since a prospect searching for one is rarely searching for the other and combining them into a single page dilutes both in search results and in the visitor's first impression of the firm.
02Can the site show typical invoice or bill volume ranges we handle?
Yes, described in general bands, such as a rough monthly invoice count range, rather than as any real client's exact figures. This lets a prospect gauge whether their own volume is a comfortable fit before booking a call, without any client-specific or confidential data ever being shown on a page anyone can view.
03Does the intake form ask for real invoice numbers?
No. It asks for a rough volume band, current software and which service is needed, either AP, AR or both, purely to route the lead to the right team member. It never requests actual financial figures, never stores sensitive documents, and never returns a calculation, quote or estimate based on what is entered.
04Can we add a new industry page later, like manufacturing?
Yes. A new industry page is built and linked into the existing bill pay, collections and cash application pages as part of the plan's ongoing updates, the same way a new service would be added. It is written around that industry's typical volume and workflow rather than reusing the existing pages' language.
05Can the site state how quickly bills are processed without promising a deadline?
Yes, and the wording is the whole job. The page can describe the rhythm your runs normally follow after approval, as a description of how the service works rather than as a guaranteed turnaround. Anything that becomes a commitment belongs in your engagement letter, not on a page a stranger can screenshot. We write it that way by default and you approve the wording before launch.
06Does the website ever touch our clients' vendor or customer data?
No. Nothing from your AP or AR workflow goes near it. The forms collect inquiry details from a prospect, a volume band, which service is needed, current software and contact details, and deliver them to your CRM. There is no invoice upload, no vendor list, no remittance data and no connection to your processing platform.
07Will the chat agent try to answer a question about a live invoice?
No. The site chat and the SMS and social agents on Reconciliation and Filed are scoped to your services, your process and booking a call. A question about a specific invoice, a payment that has not landed or a customer dispute is handed straight to a person on your team, and the agent never gives accounting, collections or financial advice of any kind.
08Can a prospect who only needs AR get there without reading about bill pay?
Yes, which is the point of splitting the pages. Navigation, internal linking and search results all lead an AR-only prospect to the collections and cash application pages, where nothing asks them to care about a bill pay process they already have covered. The overview page still exists for the buyer who wants both, so neither audience is pushed through the other one's copy.
Comparing this against a builder, a freelancer or an agency? There are 10 comparison pages, and each names where the other option wins. See the comparisons
Filed
See it built for ap and ar services.
A live walk-through, with the $797 build fee invoiced only after launch.