Frequently asked questions

You fill in the onboarding form and submit it. It asks for your services, the areas you serve, your brand, your domain and where inquiries should land, and it takes about 15 minutes. If something is missing, submit anyway: you can send the rest by email or raise it as a ticket in your client portal, and it will not hold up the build. We then run one onboarding call to fill any gaps and agree the launch date.

It is your account with us, and you get it the day your site goes live. From the portal you request revisions, raise a support ticket for anything that needs attention, send us files you still owe us, and message our team directly. Everything to do with your site runs through it, so nothing gets lost in an inbox. You never log in to the website itself; we handle that side.

They are about your website's visibility and how prospective clients find and evaluate your firm online, not about accounting or tax technique. Typical topics include how to structure a bookkeeping intake page, what to show on a client industry page, how a payroll bureau or fractional CFO practice should present its engagement scope online, and how firms in your space get found in search. Every article is 2,500 to 3,200 words and researched, not filler.

Our content team writes and researches every article, and yes, you can request topics. Send a topic through your client portal and we work it into the schedule alongside the standing rotation. On Intake and Reconciliation you get 2 articles a week; on Filed it is 3 a week. Every article publishes to your site with on-page SEO already handled.

No. The articles are about your firm's website and how it presents your services and service areas online, never about tax positions, accounting treatment or financial advice for readers. We are not accountants, bookkeepers or financial advisors, so nothing we publish is written as guidance on running a client's books. If a topic strays into technical accounting territory, we redirect it toward how your site communicates that service instead.

Two layers, both included on every plan. The technical layer is clean page addresses, one clear heading structure per page, canonical tags, an XML sitemap, a robots file, internal links between every service and every client industry, and the 90+ PageSpeed target on mobile and desktop. The on-page layer is one primary search term per page, a unique title and description everywhere, and copy that answers the question the page is named after. We do not buy links and we do not do anything that would put your domain at risk.

Yes, and they are real pages rather than one template with the city name swapped. Each one is written about that area, the kinds of businesses in it, and the services you run for them, because a page that only repeats a place name is the pattern search engines filter out. Tell us the areas during onboarding and we build the first set; adding more later is one revision each.

AEO is answer engine optimization: writing pages so a search result, a voice assistant or an AI summary can lift a clean answer from them. It matters because a growing share of searches are answered on the results page without anyone clicking through. Every section on your site leads with the direct answer before it expands, headings are shaped the way people actually ask, and each significant page carries visible questions and answers that are also marked up as structured data, with the text matching word for word.

Nobody can promise that, and anyone who does is guessing. What we do is the work that makes it possible: a machine-readable summary file and a full-content file for assistants that look for them, clean semantic markup that still reads correctly with styling turned off, one consistent name for your firm and each service across the whole site, and facts stated plainly enough to be quoted. Assistants cite sources they can read and trust, so that is what we build.

Organization and LocalBusiness for the firm, Service markup on every service and client industry page, FAQPage wherever a page carries questions, and BreadcrumbList so a search result can show where a page sits. It is generated from your own site data rather than pasted in by hand, so it cannot drift away from what the page actually says. Review markup is added the moment you have real, attributable reviews, and not before.

3 to 5 months is the honest window for a new site to start showing up for the terms it was built for, and it depends on how competitive your area and your services are. Anything faster than that is usually a term nobody else wanted. What happens immediately is the part you control: the site is indexable from day one, the structure is right, and every week adds new pages.

A privacy policy written for the forms your site actually has, terms of use, a cookie policy with a banner that genuinely gates the scripts behind it rather than decorating the page, an accessibility statement, a plain notice that your content is general information rather than accounting or tax advice, and a short data-handling statement for prospective clients deciding whether to trust you with their books. They are live on launch day and kept current with everything else.

No, and we will not claim it does. These pages and build standards help you meet the expectations a US business website is judged against, and they are not a compliance certificate or legal advice. We are not a law firm and we are not a bookkeeping firm, accounting firm, CPA practice or financial advisor, and nothing on this site is tax, accounting, audit or financial advice. If your state, your clients or your professional body impose something specific, take it to your own counsel and tell us what the site needs to say.

No, deliberately. The engagement scope request asks operational questions only: entity type, a transaction volume band, payroll headcount and current software. It never asks for account numbers, statements or anything a firm would not want arriving through a web form, and it never returns a fee or anything resembling advice. That boundary is built into the form rather than left to a policy page.

It is a build standard rather than a widget added afterwards. Headings in real order, every control reachable by keyboard, visible focus, labeled form fields, contrast that holds in both the light and dark color schemes, and text that survives being zoomed. The Web Content Accessibility Guidelines are what we build with in mind. We do not claim a conformance level for a finished site, because that is an audit result rather than a promise.

No. Hosting is included in the monthly fee and never billed separately. Your site runs on Cloudflare's global network with SSL, CDN, DDoS protection and unmetered bandwidth included. There is no hosting invoice, no SSL renewal, no bandwidth overage and no surprise line item in month four.

Your site sits behind Cloudflare's network, which includes SSL encryption, DDoS protection and a content delivery network by default, all part of the monthly fee with nothing itemized separately. Bandwidth is unmetered, so a spike in visitors, a shared social post, or a busy tax-season week does not trigger an overage charge or slow the site down. We manage the hosting configuration; you never need to touch a server or a control panel.

Send us access to your current site, or just the content if access is not available, through your onboarding form or the client portal. We pull over your existing copy, service descriptions, client industry pages and images that are still accurate, rebuild them into the new site, and flag anything outdated for you to update as part of your included revisions. You are not left rewriting your firm's entire site from a blank page.

We set up redirects from your old page addresses to their new equivalents wherever the old site is still reachable, so links already pointing at your firm from directories, referral partners or old marketing keep working. If your old site's URL structure is not available to us, tell us the pages that matter most and we prioritize those first. Nothing about the move requires you to change your domain unless you want to.

Yes, if you send us the content. If your current site already has pages built around specific client industries, such as ecommerce bookkeeping or payroll bureau clients, or written case studies about engagements, we carry those over and rebuild them to match the new site's design. Anything you want changed, trimmed or reworded once it is live is handled as a normal revision.