Outsourced accounting departments
An outsourced accounting department website needs to show the full stack of roles it replaces, from bookkeeper to controller to reporting analyst
A company considering an outsourced accounting department is comparing it to hiring an internal team, so the site needs to lay out which roles are covered, bookkeeping, reconciliation, controller oversight and reporting, as distinct pages rather than one paragraph claiming to cover "the whole back office." Being explicit about scope is what makes the comparison to an internal hire credible.
Recognize any of these
The signs the site is the problem, not the market
If two or more of these are true of your practice, the site is costing you engagements you never find out about.
- 01A prospect asks which roles are actually covered and the answer takes several emails, because the site says full back office and then stops.
- 02Inquiries arrive from companies that want a bookkeeper rather than a department, so the calendar fills with calls that were never the right size.
- 03A chief executive is comparing you against hiring an accounting manager, and the site never acknowledges that comparison at all.
- 04A multi-entity group and a single-location business are both sent the same overview page, and the group concludes you are too small for them.
- 05Your team explains how communication works, the weekly call, the shared channel, the named lead, on every single first conversation.
Open items
For outsourced accounting departments, the current site is usually the weak link
- The site claims to be a "full outsourced accounting department" without breaking down which specific functions and roles that actually includes.EX-01
- There is no page comparing what is included against hiring an internal bookkeeper, controller or accounting manager, which is the comparison every prospect is already making.EX-02
- Client industry pages are missing, so a multi-entity portfolio company and a single-location manufacturer see identical generic copy.EX-03
- The intake process gives no way to describe current team size or software stack, so a lead cannot be sized before the first call.EX-04
Build manifest
The pages your site will carry
Home
About
One page per function (bookkeeping, reconciliation, controller oversight, reporting)
One page per client industry
Pricing philosophy
FAQ
Book a call
Configured for you
What an outsourced accounting department gets on top of the standard build
This service is bought as an alternative to a payroll of people, so the site has to be explicit about scope in a way a bookkeeping site never needs to be. Every function is named, every function has a page, and the intake sizes the company before anybody spends an hour on a call.
- A page per function: transaction processing, reconciliation, AP and AR oversight, controller review, management reporting.
- A staffing model page naming the roles on an engagement and who the client speaks to about what, since that is the comparison being made against an internal hire.
- A communication and cadence page covering the weekly rhythm, the monthly reporting and how an escalation actually travels.
- A page per company shape, such as multi-entity groups, multi-location operators and single-entity businesses, so a group can see itself on the site.
- An engagement scope form asking internal team size today, entity and location count, software stack and which functions are in scope, sorted into full department, partial support or reporting only.
- Routing so a full department inquiry reaches a partner and a reporting-only inquiry reaches the right lead, with no inbox triage step in between.
Engagement scope request
Asks current internal team size, number of entities or locations, and current software stack, routing answers into your CRM so a lead is qualified as full-department, partial-support, or reporting-only before the call.
Out of scope
What we deliberately do not do
Said here rather than discovered on the onboarding call.
- We do not perform any accounting function. We build and run the website that describes yours.
- The site never recommends a staffing level, a headcount or a cost comparison against an internal hire. It describes scope and coverage, and your team makes the case.
- Nothing on the site is accounting, audit, tax or financial advice, and the AI agents are scoped to your services and to booking, never to a prospect's numbers.
- We do not manage your CRM or your practice management tooling. Inquiries are delivered into the systems you already run, and we do not work inside them.
Six months out
Month six, an ordinary Tuesday for the partner group
A Tuesday inquiry from a multi-entity group arrives already sized: entity count, locations, current internal team, software stack and the functions they want covered. It was routed to a partner rather than into the general inbox. The call on Thursday opens on the staffing model and the cadence, because the prospect read both of those pages before booking and arrives with questions about specifics instead of questions about what the service even is.
What firms report
What firms in a similar position say
If you only look at the design you miss the best bit, which is the inquiry form. The form gathers reporting needs, current software and reconciliation status at the start, exactly the details our follow-up messages always requested. The first message is usually enough to act on now.
Robin Houghton, Senior bookkeeperCharity bookkeeping and reporting service, St. Petersburg, Florida Got Inquiry form and response workflow for outsourced finance support
They built the FAQ from our actual outsourced finance support correspondence. The recurring questions were pulled out, rewritten clearly, and approved line by line by our team. Pointing people to the page has replaced hunting through old emails.
Justin Atwood, Client onboarding managerMedical practice bookkeeping service, Cedar Rapids, Iowa Got FAQ research and editorial review for outsourced finance support
Case studies
Case studies close to outsourced accounting departments
Real engagements, anonymized by business type and region. Each one covers the starting point, what was built and what changed.
Plans
Three ways to run it
Every plan carries the same $797 one-time build fee, invoiced only after your site is live and approved, and the same 5 revisions a month.
- Tier 1IntakeThe website, fully managed, live in 7 days, 2 articles a week
- Tier 2ReconciliationEverything, plus the AI Engine, live in 10 days, 2 articles a week
- Tier 3FiledEverything, plus the Content Engine, live in 15 days, 3 articles a week
Compare the plans Every feature, with its tier
The AI Engine is Reconciliation and Filed. The Content Engine is Filed only.
Questions from outsourced accounting departments
01Can the site break down exactly which roles are included?
Yes. Bookkeeping, reconciliation, controller oversight and reporting can each be described as a distinct page, laying out what that function covers and how it is delivered, so a prospect sees precisely what is and is not part of the engagement rather than trusting a vague "full department" claim on a single page.
02Can the site compare this to hiring internally without giving financial advice?
Yes. The comparison can be framed around scope and coverage, such as which functions are handled, how communication and reporting work, and what a company would otherwise need to staff internally to cover the same ground, described as general information about the service rather than a cost estimate or staffing recommendation for any specific company.
03Does the engagement scope tool ask about our current team?
It can ask for current internal team size, number of entities or locations, and software stack as qualifying questions, purely so your team understands the starting point before the first call. It gives no advice back, produces no fee or staffing recommendation, and exists only to route the lead correctly.
04Can we add a new function page later, like tax coordination support?
Yes. A new function gets its own page, linked from the existing function pages and every relevant client industry page, as part of the plan's ongoing updates. It is written the same way the original function pages were, so it fits the site's structure rather than reading as a bolted-on addition.
05Does the Content Engine make sense for a firm with no walk-in clients?
It can, for a different reason than a local business would buy it. On Filed the Content Engine adds 3 researched articles a week, 3 social posts and 2 reels a week, plus a managed Google Business Profile. For a department-scale service the value sits in the articles and in a profile that makes the firm findable and credible, not in foot traffic nobody expects.
06We run two brands, one for bookkeeping and one for CFO work. Can one site hold both?
Usually not well, and it is better to say so now. A plan covers one site, and two brands selling to different buyers under different names are served better by two sites than by one trying to be both, which tends to weaken each of them. If they are really one firm with two service lines, that is a single site with separate service sections and we will tell you so. If they are two brands, it is two plans, and we will tell you that too.
07Can inquiries go to different people depending on which function they ask about?
Yes. The forms deliver into your CRM by API where one is available, or through Zapier or Make where it is not, and the routing rules are set up with you: full department inquiries to a partner, reporting-only to the reporting lead, anything multi-entity flagged on arrival. Nobody has to read a shared inbox and forward things along, which is where inquiries usually go quiet.
08What is the client portal for, and does anyone here have to use it?
The portal is where your firm can see what is happening on the site and raise a change request without writing an email, and using it is entirely optional. Nobody at the firm ever has to log in to keep the site running: send a change however you like and it is made for you within 2 to 5 working days. The portal exists for firms that prefer a record of requests, not as a job we have quietly handed back to you.
Comparing this against a builder, a freelancer or an agency? There are 10 comparison pages, and each names where the other option wins. See the comparisons
Filed
See it built for outsourced accounting departments.
A live walk-through, with the $797 build fee invoiced only after launch.