| Speed and Core Web Vitals | Capable of very good scores in careful hands, and capable of poor ones in careless hands. Heavy interactions, large media and stacked embeds are the usual culprits, and the tool will not stop you. | Speed is a delivery standard rather than an outcome we hope for: almost no client JavaScript, edge delivery, and a 90+ PageSpeed target on mobile and desktop that we hold ourselves to. |
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| SEO control | Excellent, arguably the best in this category. Headings, titles, descriptions, canonical addresses, redirects and sitemaps are all yours to control at a fine grain. | The same control, but with the decisions already made and executed: a page for each service, a page for each client industry, deliberate heading structure, and internal links drawn between the pages that belong together. |
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| Schema and structured data | Fully achievable. Markup can be bound to CMS fields by somebody who knows how, which is genuinely powerful, and impossible if nobody at the firm knows how. | Organization, Service, FAQPage, BreadcrumbList and WebSite markup generated from the data files behind the pages, so it is correct on the day it ships and stays correct after edits. |
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| AEO and GEO readiness | Nothing prevents it, and nothing prompts it. Answer-first structure, question-shaped headings and llms files all depend on whoever is writing knowing that they matter. | Answer-first paragraphs, question-shaped headings, visible FAQs matching their schema, plus llms.txt and llms-full.txt kept current as an ordinary part of the work. |
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| Hosting and security | Platform hosting with certificates and a CDN, managed for you and generally solid. This is not a column where a firm should worry. | Managed hosting on a global network with SSL, CDN, DDoS protection and unmetered bandwidth, inside the monthly fee with nothing charged separately. |
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| Maintenance burden | Lower than a self-hosted system, higher than a template builder, because the person editing needs to understand the structure they are editing before they touch it. | Zero, in the literal sense. Nobody at the firm has a login. Weekly detail updates keep staff, services, hours and service areas accurate without anyone being asked. |
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| Who does the work | A designer, a developer, or an agency retained by you. This is the whole question. The platform is the instrument, not the musician, and the musician is a separate line in your budget. | A standing team, with 5 revisions a month included, each returned in 2 to 5 working days, and no ceiling on what one revision can contain. |
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| Content and articles | The CMS is well suited to publishing. It has no opinion about what gets written, and a bookkeeping firm rarely has a writer sitting idle in February. | Researched articles of 2,500 to 3,200 words, 2 a week on Intake rising to 3 a week on Filed, with the on-page work handled at publication. |
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| Design quality | As high as the person you hire. A strong designer produces genuinely distinctive work here, which is the honest reason many good agency sites are built on it. | Designed for your firm and its client industries by the same team that maintains it, so the design keeps its coherence as pages are added over the following year. |
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| Accessibility and compliance pages | The tool exposes what accessibility needs, and leaves the judgment to the builder. Privacy, terms, cookie consent and an accessibility statement are all yours to write and wire up. | Privacy policy, terms, cookie policy with consent that truly gates scripts, an accessibility statement, and a plain notice that the site is general information rather than advice. |
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| Cost model | A platform subscription, which depends on the plan and whether the CMS is needed, plus the far larger cost of the designer or agency who builds and then maintains it. | One monthly fee from $137 covering the domain, hosting, design, updates and writing, and a one-time $797 build fee invoiced only after the site is live and approved. |
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| Ownership and lock-in | Your content and domain are yours and can be exported, though the site as built is tied to the platform and rebuilding it elsewhere is real work. | A free domain registered in your own name and transferred at no charge whenever you ask, with the copy, the images and the article archive yours. |
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